Brit, a native of Detroit, is President of The Giving Keys, a company that exists to employ people transitioning out of homelessness in Los Angeles to make inspirational jewelry and accessories. Each wearer of a Giving Key is meant to embrace the word on their key and pass the key on to a person they feels needs the message more than them. The self-funded company’s products are carried in over 1,400 stores worldwide including Nordstrom, ASOS, and Fred Segal. The Giving Keys has created 90+ jobs for people transitioning out of homelessness. Brit is passionate about job creation for community transformation and using business to build self-esteem and break cycles of poverty. Brit lives in Venice, CA, with her husband, Ryan who worked for TOMS. Brit and Ryan believe social business is the way of the future.

In this conversation, Brit shares the story behind her pursuit of impact-driven work. She talks about her developmental years in Detroit, forays into the fashion world, and recent struggles with reaching her own breaking point. In this vulnerable and powerful conversation, Brit leaves listeners with a needed message that: your story isn’t over yet, and challenges all who hear to better understand themselves in order to better help others.


“Because I was clear on that [my vision of where I was heading], it made life easier to see.”  – Brit Gilmore

“If you have a goal that you want to accomplish, the fastest way to get there is just to be brutally honest with yourself and others.”  – Thane Ringler

“When you’re super clear about your purpose and your mission, your dedication to accomplishing that pulls a lot of the obstacles out of the way.”  – Brit Gilmore

“I think we can all have an idea of something we would want to do, but the execution of it and turning it into reality is 100% a different story.”  – Brit Gilmore

“Because everything is so available information-wise, the time-line starts to speed up. We start thinking that it needs to happen now for us.”  – Thane Ringler

“Spend time with the communities that you want to serve. The answers to the problems should be coming from the people experiencing the problem, and then we become facilitators of solutions.”  – Brit Gilmore

“It’s not about what you’re wearing, it’s about why you’re wearing it.”  – Brit Gilmore

“Patience and persistence – building takes both of those, all the time.”  – Thane Ringler

“What the semi-colon represents is that your story isn’t over.”  – Brit Gilmore

“A lot of things in life can be going right, and you can still feel that way – [anxiety or depression].”  – Brit Gilmore

“It’s okay to hold your hand up and say: ‘this is too much’.”  – Brit Gilmore

“We are all catalysts for change and creating those changes, which is such a gift that we get to do that.”  – Brit Gilmore

“We need to be honest and vulnerable and transparent, but we also need to use discernment in that, because it’s not all helpful all the time.”  – Thane Ringler

“Pay attention to what you’re saying to yourself. … What should you be saying to yourself instead?”  – Brit Gilmore

Show Notes

Overview of Claphams (William Wilberforce)
Revisionist History Episode (Brown v. Board)
Project Semicolon
The Three Archetypes – Blog Post
Conspiracy – Ryan Holiday
Tribal Leadership – David Logan
Flow – Mihaly Csikszentmihalyi
The Rise of Superman – Steven Kotler
Union Rescue Mission

Connect with Brit!
Instagram (personal)
Instagram (TGK)
The Giving Keys

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5:15 – From Britney to Brit
7:15 – Brit’s Band / Singing Background
10:15 – Brit’s High School Personalities
14:00 – The Origins of Brit’s Identity
17:15 – Developing Objectivity
21:30 – Brit’s Early Travels
34:00 – Shaping Brit’s Passion
45:30 – Marrying Scale and Community
50:15 – Building a Skillset
57:00 – Fashion
1:05:00 – Transition Into Impact-Driven Work
1:09:00 – The Giving Keys
1:12:00 – Anxiety and Depression
1:23:30 – Supporting Others with Depression
1:27:00 – Danger in Resilience / Strength
1:32:00 – Highlights from The Giving Keys
1:35:30 – What the Future Holds
1:44:45 – Favorite Books
1:47:30 – Ted Talk Brit Would Give
1:51:20 – Best New Habit
1:52:30 – Morning Text Reminder
1:55:00 – Brit’s Request