UAC 145 | Publishing A Book

 

If done the right way, publishing a book about your learnings and experiences has the ability to impact so many people out there. Publishing a book changes lives – not just yours, but your readers’ as well. Chandler Bolt is the Founder and CEO of Self-Publishing School, as well as the author of six bestselling books. Drawing on his experience in the self-publishing field, Chandler speaks to Thane Marcus Ringler about what you need to remember when you’re considering publishing a book. There’s a lot you can do for people out there who can learn from your experiences, and one of those things is putting out a book that may be able to help them get through whatever they’re going through.

Listen to the podcast here:

Chandler Bolt: How Books Change Lives: A College-Dropout’s Journey To Becoming A Business Leader

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The easiest way, the third way to help us out is by leaving us a rating and review on iTunes. We are nearing the triple-digit mark. We would love to break through, to crack through 100-rating and review a mark. We’d love to have you do that. It would take a minute or two of your time. Speaking of interviews or reviews, let me read a recent rating interview from Rockhard543. It’s titled, “Can’t Get Enough of the Up & Comers.” It says, “Thane does a masterful job of interviewing guests and hearing what is said. His interview style allows listeners to hear more from the interviewee than the interviewer done with skillful intention. If you’re looking for a podcast that explores life and people’s experiences in it, you found it.” Thank you, Rockhard543. That’s very kind. If you want to get yours read on air, definitely drop one in and we can give it a shout-out on the show.

I’m excited to dive into this interview and it is with none other than Chandler Bolt. Chandler Bolt is the CEO of Self-Publishing School, SelfPublishing.com and the author of six bestselling books including his book titled, PublishedSelf-Publishing School is an Inc. 5,000 company two years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self-Publishing School Podcast. Through his books, podcasts, YouTube channels and Self-Publishing School, he’s helped thousands of people write their first book. Regarding Self-Publishing School, it is an online education company that teaches people how to write and publish a book in as little as 90 days. We transform the lives of purpose-driven individuals by helping them write and publish a book.

Their mission is to help 100,000 people publish their book by 2029, thus impacting 120 million people’s lives through leveraged impact, which he explains in his TEDx Talk. It is an Inc. 5,000 company for two years in a row and recognized as one of the fastest-growing companies in California ranked at number 172. There are a lot of great things going on with their company and with his career so far. It was a shorter interview, but a fun and fascinating dive into his story. When I was writing my book, From Here to Thereone of the resources that I dove into quite a bit was his Self-Publishing School Podcast. That’s how I first got connected with Chandler and a great resource with a lot of information from different authors or people in the space to help give guidance and counsel to writing and publishing books.

I definitely benefited from that by diving into the podcast. I can imagine that the school being immensely helpful. In the show, we talk about how sports teach us about life, we talk about leadership lessons from coaches, opportunity costs, how books change lives, leveraged impact and burning the boats, which are a great concept. We talked about his journey into entrepreneurship, coaching practices and questions, and much more. Thanks again for tuning in. Please sit back, relax and enjoy this interview with Chandler Bolt.

Chandler Bolt, welcome to the show.

It’s great to be here. Thanks for having me.

I am a golfer and I spent a lot of my life golfing. I hear that you got the chance to visit the golf course and might have learned a few lessons. What did your outing to the golf course teach you?

Is this a golf course or tennis?

It may be tennis. The reference or resource that I had mentioned golf but it may be tennis.

Honestly, it’s the same fundamentals. It’s close. What you’re referencing are the three lessons I learned about leadership by getting my butt kicked in tennis. I’ve learned some things about playing golf too. My two best clubs are my foot wedge and my racer. What was happening is I’m getting my butt kicked and I remember thinking to myself, “Stay in your toes, watch the ball, swing through.” On my way home, I did that and then I rallied, came back and beat my buddy who I was playing. I’m very competitive. I was feeling good about that. The question was, what’s something similar that you could apply to leadership?

That’s a question I started thinking about like, “I wonder what that might be for me as a leader for my team.” The first one is to be positive and encouraging, celebrate wins no matter how small. Number three, always see more in others than they see in themselves. Those happened to be some of the three hardest things for me to do as a leader is to take time to celebrate the wins, is being positive versus jumping to what needs to be fixed, and others than they see in themselves. You have flashes of that, but it’s very easy especially when you’re leading to see shortcomings and see like, “I wish they would improve there and there.” Instead, seeing what they can be and encouraging them towards that. Those are the three fundamentals.

UAC 145 | Publishing A Book

 

Isn’t it beautiful how much sports teach us about life and the business? It’s a beautiful thing.

I’m a huge Clemson football fan and I’ve learned more from watching Dabo as a leader, their head coach than anyone else around leadership. It’s watching how he runs that team, how he shows up as a leader is crazy. I did this interview on Self-Publishing School Podcast with Jon Gordon. He’s written a bunch of leadership books, The Energy Bus and The Power of Positive Leadership. He has coached Dabo for ten years and he comes and speaks to the team every year at training camp. We were talking about books and all that stuff, but then we got on a 10 to a 15-minute tangent about why Dabo was one of the top three leaders that he’s ever met and what makes him such a good leader. I love that you threw that analogy because it makes me feel better about watching all of the Clemson random videos year-round because I know that I’ll pull out these little things about leadership and so it helps me become a better leader.

If you had to highlight one of Dabo’s strengths in that, what comes to mind that separates him from other leaders or even other football coaches?

He’s so positive and encouraging always. Right behind the computer here is one of my favorite quotes from him, it’s a picture and framed on my shelf. It says, “To be an overachiever, you have to be an over believer.” Back to the leadership principles is always see more in others than they see in themselves. He’s not afraid to hold people accountable to that standard, but he’s good and encouraging. His passion, his positivity, his encouragement, all that stuff. He’s world-class in creating an environment that’s conducive to the family but also conducive to you to succeed. It’s a unique philosophy. Everybody says that they have it, but it’s unique to them and that’s why they’re so successful. It’s interesting to watch and see him because I try to model a lot of what I’m doing at Self-Publishing School after what he’s doing. My family and I got to go tour the facilities. It’s back with Brent Venables who is a defensive coordinator. He’s inspiring and unbelievable as well. It was cool to see that come out and see all the little touches. I was peppering him with questions all day about recruiting, leadership, and all that. It was cool to see the inner workings.

I’m curious for you at being a young leader of an organization, when did you first see yourself or view your own self as a leader?

My parents, especially my mom, always gave me a hard time growing up. She called me Boss Man Bolt. Even as a little kid I was bossing people around, which there’s a difference between bossing people around and being a leader. Early on, I was in high school, I had businesses and I would employ people. I had my friends working for me, so I was in a way leading them. In college, I ran a business through student painters. It was my freshman year and everyone that worked for me was older than me. That was hard. That’s what is interesting as a leader is when you’re young as a leader. I have a video of this on my 7 Figure Principles Show, which is what to do when you’re young as a leader. Most of the time it’s in your head. You think that everyone else is thinking about it but they’re not. It’s not something that a lot of people think about. I was in my head about it and then it moved into this phase where if people would bring up leadership, it would be like, “Let’s talk about a bunch of other airy-fairy stuff that doesn’t matter.” Management matters.

I didn’t see the value in it. Finally, I read this book called The Weekly Coaching Conversation and it’s great. It’s one of my top five leadership books of all time. It’s a fable, He suggests that instead of looking at yourself as a leader, you should look yourself as a coach. That shifted for me because when I heard leader, it was like, “What does that even mean?” For not much less, what does that look like? I didn’t even know what it means. You have an idea but it’s like, “What it means, but what does it look day-to-day and what does it truly mean to be a leader?” Switching that to the coach, that’s when I started learning so much from Dabo, is I said, “I’ve got a good idea of what it looks to be a coach. What if I showed up in every interaction as that?” You start to see yourself like that because you can identify it and say, “I can be a coach.”

I started to identify there then you start to realize that one of the most important things in business is leadership. It’s not only how can I become a better leader, which I think about every day. I’m reading two books right now about leadership but how can I become a better leader? How can I develop leaders within my organization and my leadership team? We always talk about internally at Self-Publishing School is leadership. It’s not a title. It doesn’t mean that you have people report to you. It’s, do you make the people around you better. Trying to encourage everyone in Self-Publishing School is like, “Are you being a leader by making the people around you better?” If you can’t lead yourself and you can’t make the people around you better, then who cares if somebody reports to you because even if and when they do, it’s not going to go well.

It made me think of a proverb that I heard once or a quote that, “When one teaches, two learn.” It’s the point that the teacher is as much learner to someone else and it doesn’t differentiate you. If it does, then you’re in trouble. It’s a beautiful way of thinking. One of the things I also learned in some calls was a business practice you have of weekly coaching calls. How you incorporate that into your work. What was the impetus or what made you instill that as a business practice and what have you seen as a result of that?

It’s part of our meeting rhythm. I used to do it biweekly, but I switched it to weekly. I had biweekly one-on-ones with my direct reports and coaching calls. We have our weekly team meetings and then we have the daily huddle and that sort of thing. One-on-ones are where the rubber meets the road and it’s where you help develop your people. We revamped the structure for those. It’s important to get on the same page to help coach them up to all those things. We’ve got a standardized process now. Previously, my one-on-one structures sucked. It’s unconscious incompetence. I didn’t know they were bad until I saw a new way. It was a way that a couple of people on my leadership team were running theirs. I saw that because we were learning as a leadership team. We had this leadership off-site or virtual offsite. How can we standardize and improve our one-on-one structure was one of the things? We start going like, “What do you do?” It’s all over the place. There was a through-line then I started adopting those. Week one, it was like, “How was I not doing this before?”

It’s a very simple structure. It’s, “How are you? Where are you at like results-wise?” We’ll look at job scorecards, KPIs and stuff like that. I’m attaching the conversation to the main KPIs or Key Performance Indicators that they’re measured based on in their role. What’s the number one most important thing when making everything else easier and necessary? You’ve got your one thing to solve and that’s the core of the conversation. Right after that, if there’s any one-off feedback from the leader or a thing or two that I need to run by them, tell them, inform them or whatever. What was the number one most helpful thing from this call? That’s a feedback mechanism. You understand what was helpful and also how they learn.

The last thing is the two-way feedback. As a leader, you’ll say, “Here’s one thing to work on.” Ask the question like, “How can I become a better leader? How can I lead you better or lead the team better?” You get feedback as well. It’s a two-way feedback mechanism, but that’s the process. It’s simple, 30 minutes each week, I batch them back-to-back. It’s 2.5 hours. I’ve got five in a row and everyone’s aligned. I helped try to clear their path and we keep moving and it’s been awesome.

You mentioned earlier your first business was at a young age. What was your very first business endeavor and how old were you? Give us a little taste of the young Chandler Bolt.

My mom would say my very first business, the first that semblance of a business, I was in the Scouts growing up. She sent me to Scout Camp and she sent me there with a bunch of snacks and drinks. I came back with a bunch of money and a switchblade knife because I sold all the snacks. That was the first inkling that “This kid is wired a little bit differently.” We had a canteen at school through my entrepreneurship class in high school. It was called Papa Ponchos. We would serve snacks during lunch. I remember we made $8,000 in three months. It was crazy. It was a kid’s dream. We’d go to Sam’s for $400 in an envelope and then you’re going and you’re getting M&M’s.

You’re getting all this crap food that people will buy. I remember making $2,000 in a semester, I’m like, “I got paid to go to high school. This is the coolest thing ever.” Landscaping lawn care and pressure washing business. It was through Student Painters, a house painting business. This internship, they teach you how to run a business by painting houses. That was the early progression of a bunch of different types of businesses. I got the confidence, “I can do this. Why am I at school learning how to run a business from professors who have never run a business?” I dropped out and then started Self-Publishing School.

What year did you drop out? Tell me a little bit about that. Obviously, doing an unconventional path like that designed it to break away from the mold, takes a lot of courage and there’s going to be a lot of opposition internally and externally to that. What was that dialogue like within yourself and when did you decide to finally make the shift?

I dropped out at the end of 2013. The big thing for me was I had a friend, we came back from a conference and he said, “Chandler, when are you going to drop out?” I had always said, “I’m here for the education, not the degree.” To be an entrepreneur, you don’t need a degree. For me, it was that I’m here for the learning and if for some reason, if my business is doing well and whatever, if I need to drop out, I’ll do that. There’s a distinct in saying like, “I do that.” When he asked me that question, and it was a very challenging question, I’m like, “I don’t know. What if I doubled down and finished early?” That was the question for me because I was like, “I would be miserable.”

My mom would always call and I was running the business with Student Painters. I was a full-time college student. I was a young life leader, all this stuff. She’s like, “Chandler, you need to stop working so hard.” My response will always be, “Mom, the stuff outside of school is what’s giving me life. If you took away that stuff, then I’d be miserable.” When I asked the question, what if I doubled down and finished and then I was repulsed by those ideas? That sounds miserable. The following question is if it’s not worth finishing early, why is it worth finishing it all or is it worth finishing it all? That was what flipped for me. I said, “No, I don’t think it is.”

I talked to a lot of mentors and got feedback from a bunch of people, prayed about it, and then finally I came to my parents and I said, “I’m dropping out. What do you guys think?” It was like, “The decisions have made.” They pushed back a little bit. Once they realized that I’d thought this through and this wasn’t like I had a bad day or a bad week, they said, “We’re fully supportive.” They were fully supportive and then I have all these other people in my life. I haven’t talked to these people in ages and they’re calling out of the blue like, “Chandler, it’s a bad decision. Don’t do it.” I was like, “Thank you for sharing your opinion. I am not going to listen to it.”

It’s a bunch of people who I like, but I didn’t respect their opinion because they didn’t know the context. They were giving me advice through their worldview without even asking what my decision was. There’s this weird interim period where you dropped out of school and you’re guilty until proven innocent because until you do something meaningful, you’re a loser in everyone else’s eyes. There was this weird period where people would ask me what I’m up to and I’m like, “I dropped out of school, but I didn’t flunk out. I’m not a loser. I’m working on this business.” I had this five-minute-long speech, which I was overcompensating. I’m thinking like they’re judging me and thinking I’m an idiot. That was a weird time. The business started going and then people started to think, “This guy isn’t so crazy after all.” By the time my buddies were graduating, we did seven figures in revenue that year. It was definitely worth it.

Sports teach us so much, whether about business or about life. Click To Tweet

In the last episode that came out with Cody Burkhart, he brought up the difference between criticism and critique, how critiques are very helpful. They become unhelpful when we internalize them and make it a self-criticism. A lot of times, we all know what criticism is. It’s flat out, ugly, and means like a lot of times. Critiques are helpful and we can use them as such but a lot of times we get stuck in her head especially at that pivotal age like college where we’re trying to figure a lot of things out in life. When you have this overwhelming noise from people saying, “That’s a dumb move.” It takes a lot of willpower and determination to withstand the onslaught that can come from that. What were some of the motivation for you to keep pushing forward even into the unknown in that?

I felt sound in my decision and there were many little things but it was talking to mentors. It seemed like everyone said the same thing. They said, “For everyone else, I wouldn’t recommend this but for you, I think this makes sense.” I was like, “I kept hearing that.” I also remember the big thing was from Tim Ferriss’ book. I forget what he calls this, but it’s saying that most people overvalue fear, overemphasize worst-case scenarios when they’re making big life decisions. His whole thing is, “What’s the worst thing that can happen?” I evaluated that. The worst thing that could happen, it totally bombs, I come back to school in a year and maybe I am not eligible for some of my scholarship so I lose a bit of a little bit of scholarship money but a year.

In the grand scheme of life, what is that on a scale of 1 to 10. It’s a temporary three. It’s not going to impact my life that much. What’s the best-case scenario? The best-case scenario is I’ve got a two-year head start and the big thing was considering is what’s the opportunity costs? Everyone was channeling you’re an idiot. I can finish my degree for $7,000 in total which people were like, “That’s so great. Why would you not do that?” For me, I was looking at the opportunity cost and I’m thinking, “What are those two years’ worth?” People don’t think opportunity costs which is what you’re giving up to choose that thing. They would look at the $7,000 and then it was the worst-case best case. In the best-case scenario, I’ll get a two-year head start and make hundreds of thousands of dollars a year or $100,000 a year or whatever. In my mind, I’m thinking, “That two-year head start should be worth at least a couple of hundred grand in my life at a minimum.”

From a scale of 1 to 10, that’s a permanent nine. Tim Ferriss’ whole thing is people give up permanent nines because of temporary twos and threes. When I shook it down like that, it was, “I’m not going to give up this permanent potential nine for a temporary two. I’m going to also burn the boats and whatever.” I have no choice. Failure’s not an option. That’s something I do frequently is I’ll proclaim and tell people what I’m going to do because you’ll look like an idiot if you don’t do it. I dropped out of school and I moved across the country to Des Moines, Iowa into an entrepreneur house. I almost failed at dropping out of school which would have been embarrassing but it makes it to where failure isn’t an option.

One of the things that have been most powerful for me when I think about that is that consistency bias we have that if we say something, we want to be consistent with what we say so much so that we’ll go to irrational extends to make it happen. That is such a great thing to leverage to our advantage by proclaiming it. I love doing that. If I have something I’m procrastinating on, I’m going to throw something out in the world on social media or to friends and family and say, “I’m getting this done by next week.” I’m like, “I just said that. I better do it.” It’s a great tool to leverage.

That comes from one of the best marketing books of all time, Influence by Robert Cialdini, commitment, and persistence. We use that when we’re helping people writing and publishing books. There are two things. We have them sign a contract to myself. It’s saying, “I’m committing to doing this as part of their orientation when they get started.” We asked them to print that out and hang it up where they can see it so you’ve made a commitment to yourself. The second thing we ask them to do is there’s a blank sheet of paper that says, “Future published author. My rough draft will be finished by,” then there’s a blank date. They write on the date, take a picture of it and post it to social media. All of a sudden, they’re holding themselves accountable. Commitment and consistency are the same things.

What was this first entrepreneurial endeavor? The follow-up question to that is why writing?

The first entrepreneurial endeavor dropping out of school was off the back of one of my books. The book did well and it was about productivity which said, “What if I create a productivity course? I violated one of the fundamental laws of entrepreneurship which is, “Until you have sales, you don’t have a business, you have a business idea.” We help people turn their books into courses and launch courses and stuff like that. We’ve got a program called Course Building for Authors in Self-Publishing School. We run into this all the time and this is fundamental to what we teach. Sell then build. Pre-sell so you’re validating the idea and then build the thing that people have voted with their wallet that they want. I didn’t do that. It totally bombed. I don’t know if we’ve sold a single copy of that course to this day. Meanwhile, people were smacking me in the face.

Somebody can only smack in the face so many times before you turn it on and look and then you turn it on and look people kept asking about books, they kept asking about it. I’d get on the phone with them for an hour to be a nice person and tell them everything I knew about writing, publishing a book, and then say, “Good luck. I hope your book does well.” I wouldn’t charge them anything. I was being nice. Finally, you think, “I should be charging for this.” That became ultimately what we started, which was what we called, in the beginning, the Bestselling Book System, and that morphed into a Self-Publishing School. I believe that books changed lives. Books change the lives of the author and reader. I believe in what we call leveraged impact. The ability to do work once and crystallize your knowledge into a single book.

That’s going to live long after you’re off this Earth and that’s going to help tens of thousands maybe even millions of people. It’s crystallizing something into a book and then that book has the ability to impact a whole lot of people. That’s what I talked about to my TEDx Talk is the concept of leveraged impact. I’m passionate about it. I went from someone who’s a C-level English student, a college dropout who hated reading and writing to now I’ve written six books myself and I’ve read a book a week because it’s the best way to. The smartest and most successful people on the planet have crystallized what they learn into a book. All you have to do is pay $15, spend a few hours and you can learn from them. I call it a $15 mentor. People are always looking for mentors but there’s the opportunity there. If you spend $15, buy their book, read it, and learn.

UAC 145 | Publishing A Book

Publishing A Book: There are some people you like even if you don’t necessarily respect their opinions. They’ll give you advice through their worldview without knowing what you want.

 

I’m curious about this transition going from a C-level English student dropping out of college. Reading and writing wasn’t a priority before. What created that shift for you? What opened your eyes, helped you see the value, motivated you to even dive into writing your first book, or even valuing something like a reading practice?

At some point, you realize that your message is bigger than the mechanism. The mechanism was the book and I didn’t necessarily even want to do that, but I knew that I tripped and fell into it. I had a message that I could share that was going to help a handful of my friends. Me and my coauthor at that time, we said, “We could write this in PDF.” We did that. One day we said, “This is getting good but what if we put this on Amazon and see what happens?” We don’t do anything halfway. We gave a good promotion push, ask for reviews, and did a bunch of the fundamental stuff that we now teach. The book started selling and it started doing well.

When people hear your story and what you’re able to do at such a young age and impact you’ve been able to make. To speak to that impact, there’s a sign that says leveraged and it has a plus impact and then it has equals. One of your mission statements I heard from the TEDx Talk, which is 100,000 books leading to impacting 120 million lives. Give me a little bit of where this mission or vision came from and why it drives you.

There’s a much longer story about that. I tell that in the TEDx Talk too about a friend that passed away. It was a tragic accident and it crystallized for me what was important. He had attended one of my random webinars and started writing his book. Through the help of some friends, after he passed away, I didn’t even know this at that time that he was working on that. After he passed away, we were able to publish the book. That was a very meaningful experience for me. That kickstarted all this stuff. You get down into that journey and you start seeing like, “These books change lives.” This is something that is I wholeheartedly believe in. When we said, “What’s a crazy goal?” Our big hairy audacious goal if you’re a Jim Collins fan. If we can help 100,000 people, write, and publish a book, that’s going to impact at least 120 million lives through leveraged impact. We’re a couple or a few thousand. I don’t know the exact number right off hand but we’re a couple or a few thousand books down the road. We had 53 books published. We’re at about 50 books published. That’s yet to come. We’re going to keep publishing books and keep changing lives.

We want to be consistent with what we say so much so that we'll go to irrational extents to make it happen. Click To Tweet

Your TEDx Talk, it’s definitely worth watching. It paints a beautiful picture of that tragic event with your friend. What I was getting at the question before is that we don’t randomly get to where we’re at by chance and you don’t one day wake up and turn into a successful entrepreneur or have the motivation to do that. Usually, we’re refined through fire and hard things in our life. It could be the same example. It could be a different example if you’d like, but what would be some of those low points, some of those points where it doesn’t look so optimistic. What are some of those dark moments for you?

That’s the biggest one. Outside of that, buying out my business partner, showing up to one of my company off-sites, and finding out from one of my employees that my business partner was trying to kick me out the business. Going through mediation and negotiating multiple six-figure buyouts, going into the largest debt in my life, borrowing money from my parents’ retirement, and my brother. That was when it was like, “There’s no option.” Once again, talk about burning the boats like putting yourself in a position where there’s no option to fail. There are many examples. Leaders are born when the times are tough. This is something I’ve been telling my team with all the COVID stuff going on is this is when we earn our paychecks. Anybody can lead when things are going well. It’s like, “Things are going up into the right.” That’s an easy time to lead. The leaders are born and made when the times are tough. Those are two from the journey. Too often people see where you’re at and not where you’ve been. There are many more low points, way too many dimensions.

How many years into the business were you when the discovery of this partner trying to finagle his way in?

It’s about a year of massive success early. It’s a long, convoluted story but with the Bestselling Book System, there were three of us. We had a disagreement with one partner and then we said, “This is not going to work out. We’re going to go recreate this. We’ll create the whole thing from scratch and best of luck.” The two of us went out and recreated it as Self-Publishing School and launched it as a publishing school. That we went from $0 to $1.3 million to $2 million that year. We kicked off the next year and that’s when I found out. It was a crazy time.

When you’re withdrawing from your parents’ retirement fund and burning the boats, what keeps you grounded in the midst of that storm? What were the anchors for you in getting through that bleak situation at that time?

I had a good support system, my parents, and my team. I had people who were very loyal to me and who believed in me. Oddly enough, the fact that I had my parents’ retirement fund on the line, in general, kept me very grounded. I’m like, “Blocking and tackling. We’re not going to overcomplicate this. Are we making more money than we’re spending?” I had to make tough decisions. Right when I bought the company like, “We were in not a good spot.” The mediator looked at me and was like, “I feel sorry for this kid.” I was 23, 24 and I paid hundreds of thousands of dollars to buy the other half of this business. I think I need to go back and talk to him because he thought that I was getting taken advantage of. If you looked at the way the business was, it was not good. I immediately had to come in and start firing people and find a bunch of people, now it’s was hard. That’s what kept me grounded is like, “I’d rather make a tough decision than lose my parents’ retirement.”

Give me a little snapshot of what the vision is for 2020 in the midst of all the changes going on. What’s the focus right now?

UAC 145 | Publishing A Book

Publishing A Book: “Leveraged impact” is the ability to do work once and crystallize the knowledge you’ve gained into a book that has the ability to impact a lot of people.

 

Right now, the focus is getting back to the basics. Does it get students signed up? The students are what we call customers. Does it get student’s results? If it’s not one of those two things, it doesn’t matter and it shouldn’t be done. We’re focused relentlessly on those two things. We’re rolling out new products, PR & Speaking for Authors. We’ve got our Author Advantage Live Event happening in September 2020 after all this the COVID craziness dies down. I’m very excited about that. The goal was 600 to 750 people there. Our first event in 2019 was about 300 people. That was a lot of fun and growing. We had one of our best months ever in the midst of this. We broke a record and there’s still time left on the clock from a breaking records perspective. The best is yet to come. We’re building and trying to help more people.

Imagining your 50-year-old self, what advice do you think you’d give your current self?

Make tough decisions sooner.

Speaking of writing, what book or books have had the biggest impact on you?

Is there a specific area right now that you’re saying, “I want to grow in this area?”

I would say top of the list, any area.

Extreme Ownership is one of my best books of all time. Both leadership books and general.

It was what I framed my book off of in format because I love what he did so much with that. The last question is one that we ask everyone that comes to the show. If you could send a morning text reminder to every Up & Comer out there, a text message they receive every single morning, what would you say and why?

I would say get your butt out of bed and stay focused because many people run down rabbit trails. The reason our businesses have grown so quickly is that we’ve stayed focused. I’m ADD and I’ve run off on rabbit trails, but it’s a constant reminder of how can we relentlessly focus on what’s right in front of us?

Chandler, thanks so much for coming on and taking some time. Where’s a great place for people to connect and learn more about what you’re up to?

Leaders are born when times are toughest. Click To Tweet

Personally, I’m on Facebook. Nothing else, no other media. In Self-Publishing School, go to the Self-Publishing School website. We’ve got a pillar post about how to write a book. That’s the one place to get started. We’ve got a book outline template generator there. That’s pretty cool. You can find a free copy of my book published there. There’s free training, a lot of good resources here on SelfPublishing.com.

Until next time, Chandler, thanks so much for coming on and keep pushing that leverage impact. I’m excited to see what comes from it.

Thanks so much for having me.

We hope you all have an up and coming week because we’re out.

Following up with one last thing to note. If you would like to get a curated list of all the content I’m learning from whether that be books I’m reading, podcasts I’m listening to, quotes I’m pondering of even I’m some sermons I’m enjoying, In-Thane is a monthly newsletter that brings vetted content that I know you’ll enjoy. Go to ThaneMarcus.com/InThane to sign up and you’ll be sure to receive the next one. Each edition of In-Thane is released the first Sunday of the month. This is a once a month newsletter that I hope you enjoy and benefit from as much as I have. Here’s to learning and growing one day at a time.

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About Chandler Bolt

UAC 145 | Publishing A BookChandler Bolt is the CEO of Self-Publishing School, SelfPublishing.com, and the author of 6 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company for the last 2 years in a row as one of the 5,000 fastest-growing private companies in the US.

Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write their first book.

Fun fact: Chandler’s brother Seth Bolt plays in the Grammy-Nominated Band NEEDTOBREATHE. See them on Rolling Stone here.

Link to latest book (use this for interview/story):
Published. The Proven Path From Blank Page To Published Author
Send to this link → self-publishingschool.com/published
Also available on Amazon.

You can also send them to the Self Publishing School podcast and/or the 7 Figure Principles Podcast. 🙂

Self Publishing School Bio (40 Words):
Self-Publishing School is an online education company that teaches people how to write & publish a book in as little as 90 days. We transform the lives of purpose-driven individuals by helping them write and publish a book. Our mission is to help 100,000 people publish their book by 2029 thus impacting 120M+ people through “Leveraged Impact. (I explain this in my TEDx talk here: https://youtu.be/sHfrvpgDsaw)

Self Publishing School is an INC 5000 company the last 2 years in a row as one of the 5,000 fastest-growing private companies in the US (2018: #2,699 and in 2019: #1,483). We were also recognized as one of the fastest-growing companies in California and ranked at #172.

Contact Information:
Email: chandlerdbolt@gmail.com

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