Tyler Joel Wilson grew up in Santa Barbara, California as the oldest of four siblings.  At a young age, Tyler was diagnosed with dyslexia, leading his family to travel around California and Hawaii to best support his development. Being born into an entrepreneurial family, Tyler began his first business at the age of five, selling his Grandpa’s oranges on the street corner, making up to $100 a day. As a high schooler, at age 15, Tyler began his first real business – Turtle’s Frozen Drinks, renting out margarita blenders for private parties throughout the Santa Barbara area.

Through his athletic accomplishments in both water polo and swimming, Tyler was accepted to the University of Southern California. After finding a way to enroll in USC’s Business School, Tyler left USC four years later with no degree, but having a business education that would allow him to push forward his professional goals.

In 2008, at 22 years old, Tyler co-founded and opened Wurstküche in downtown Los Angeles with his cousin, Joseph Pitruzzelli. Selling exotic gourmet sausages paired with Belgium and German beers, Wurstküche quickly established itself as one of the top restaurant destinations in the city. Tyler and Joseph opened a second location in Venice, CA in 2011.

Now, Tyler regularly speaks on entrepreneurship across the country, including on the USC campus to both undergrad and graduate students. He also mentors high school students interested in business.

Tyler currently resides in the Los Angeles area with his wife and their four children.

Show Notes

Wurstküche – Tyler’s Restaurant
The E-Myth Revisited – Michael Gerber
Influence: The Psychology of Persuasion – Robert Cialdini
Culture Making – Andy Crouch
How We Got to Now – Steven Johnson
The One-Minute Manager – Ken Blanchard
The Oz Principle – Craig Hickman and Tom Smith
Leaders Eat Last – Simon Sinek
Wild At Heart –  John Eldredge

Connect with Tyler!
— Email: tyler@wurstkuche.com

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“We are purveyors of exotic grilled sausages and a German beer hall. We serve amazing sausages in an experience you will hopefully not forget.”  – Tyler Wilson

“Life is just a roller-coaster of emotions.”  – Tyler Wilson

“An entrepreneur, I would say, is not by nature a very good operator.”  – Tyler Wilson

“Simple is very, very hard.”  – Tyler Wilson

“When you have really consistent processes everyone knows what to do, and when something is not going correct you look at the process and not the people.”  – Tyler Wilson

“We are nothing without great people.”  – Tyler Wilson

“People that feel cared about will care about others.”  – Tyler Wilson

“Our purpose is to help people fall in love.”  – Tyler Wilson

“There was no doubt in my mind that we were going to be successful.”  – Tyler Wilson

“We were ignorant, and smart enough, and hard-working enough that we were able to figure it out. Timing and luck play into it too though.”  – Tyler Wilson

“That’s what faith is, faith is not full knowledge.”  – Thane Ringler

“We do need to take those leaps of faith but they can’t be blind, they need to be informed in some way.”  – Thane Ringler

“When overconfidence enters men’s hearts it causes them to go beyond their mark, to lose the opportunity of possessing a certain good by hoping to obtain a better one that is uncertain.”  — Machiavelli

“You do need to move forward with faith on so many things. You’re not going to know scientifically whether a decision is right or wrong, you just have to go.”  – Tyler Wilson

“You have to cut off what’s not working.”  – Tyler Wilson

“I never pictured myself working for anybody because I was going to solve my own challenges.”  – Tyler Wilson

“That’s the spirit of what education should be — it’s not about grades, it’s about learning and it’s about how we can equip ourselves for what’s next.”  – Thane Ringler

“Schools are businesses and their products are successful people.”  – Tyler Wilson

“I think I was given the capacity to handle a lot.”  – Tyler Wilson

“There is no ‘right’ way to parent, but there is my way to parent. And there is definitely wrong ways to parent.”  – Tyler Wilson

“I parent similar to the way I manage, although I don’t spank my staff.”  – Tyler Wilson

“Do my best, make good decisions, surround yourself with great people, but at the end of the day it’s kind of out of my control.”  – Tyler Wilson

“We can’t force fruit to come.”  – Thane Ringler

“Don’t get stuck at your desk. Go do something and meet somebody, today.”  – Tyler Wilson


5:30 – Dumpster Pool Party
7:30 – The Art of Correct Cutting
12:30 – What Tyler Loves About Sausages
17:30 – The First Ten Years of Business
23:30 – Operational Efficiencies
34:30 – Dealing With Turnover
42:00 – Generational Differences
50:00 – The Lows / Hardest Moments
55:00 – Healthy Ignorance
57:30 – The Denver Expansion / Failure
1:09:00 – Pioneering a Market Niche
1:13:30 – The Challenges of Dyslexia
1:24:00 – Creative Solutions to Education
1:34:00 – Improving the Education System
1:37:00 – Reading Other People
1:40:30 – Role of Faith in Tyler’s Life
1:44:00 – Family, Balance, and Parenting
1:54:30 – Most Common Self-Talk
1:57:30 – Cornerstone Habits
1:59:30 – TED Talk Tyler Would Give
2:01:00 – Belief Tyler Wishes Everyone Else Believed
2:02:30 – Books Tyler Gifts Most
2:05:30 – Morning Text Reminder